Complete Guide to Social Media Image Sizes [Infographic]

20 Oct

“Design is the new basis of competition.” – Eric Ries, Lean Startup

As social media managers, we know the importance of a brand’s appearance across its digital landscape. A consistent brand image from one digital property to the next is crucial to mapping out a smooth user experience across multiple platforms and building strong brand recognition.

But, that’s not always as easy at is sounds, especially when you have to create a different asset for all the social media platform’s utilizing different creative sizes.

I cannot count how many times I have Googled “LinkedIn Header Image Size” or “Google+ Avatar dimensions” when setting up a new property for a client– now I don’t have to anymore!

My friends over at Digital Telepathy, a super cool UX design firm in San Diego, recently published this awesome infographic below that lays out all of the most current graphic/image size dimensions for the most popular social media sites.

Check it out below!

(P.s. If you want to embed this on your blog, grab the embed code here.

A Complete Guide to Social Media Images [INFOGRAPHIC]

Embedded from: digital-telepathy

7 Gifs that Describe Life After College

14 Mar

This one goes out to all the graduating seniors. I know you’re probably in total denial that graduation is in just a few months, but hang in there! Graduating is a good thing (promise).

The first year after graduation will be a whole new world for you. You’ll learn a lot, make a lot of mistakes, and grow tremendously each day. To soften the transition a little, I wanted to impart the 10 most important things I learned in that first year after college. Here we go…

1. You’ll party (almost) as much as in college 

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Please believe me when I say the partying doesn’t stop after your graduate college. If you go into PR, advertising or marketing, there will no doubt be happy hours, holiday parties, just-because parties and networking events.

Advice: Learn how to party responsibly. You don’t want to be that guy at the holiday party. Trust me…more on that later (maybe).

2. Everything is really, really exciting, all the time

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 When you start out, everything is exciting. You come home to tell your roommates about what big client you got to work with today or how many hits you got in ONE DAY. It’s fun! And you should enjoy it.

Advice: Celebrate the small victories. Take a moment to take it all in and tell yourself, “Good job, buddy.” When you stop celebrating, you lose the joy and the fun.

3. You’ll feel like student loans own your soul (but they don’t have to) 

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It’s going to be okay. No really, it will. While you’ll be tempted to ignore them and go about your life in happy denial, don’tYou’ll be happier if you pay them.

Advice: When your first payment rolls around do the following- 1) Find out if you can consolidate your loans to lower your interest rate (it won’t be much, but it adds up). 2) Choose a payment plan that works for you (you’ll likely have several options, from flat rate to escalating with income) 3) Pay more per month if you can (this will help keep interest down).

4. Going out will feel like a chore 

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You’re working 40+ hours a week. Your clients call you on weekends to talk about a problem or an idea–that first year will be exhausting. And while it’s tempting to just put on sweatpants and watch Walking Dead episodes all weekend, force yourself to be social.

Advice: Keep up “appearances” with friends and family. Go to birthday parties and dinners (regardless of how broke you feel). I can’t stress this enough. You will be happy that you put in the effort to keep these people in your life.

5. Payday will be your favorite day EVER

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It’s going to feel awesome when you finally get those full-time paychecks. It’s probably more money than you’ve ever made before (outside of getting that student loan installment each semester).

Advice: Don’t go spending it all at once. Try to put a good chunk of your money away each month. It may not seem like it now, but having a savings is truly important. Shit happens, and sometimes it costs a lot. Be smart and put some of that cash money away for rainy day.

6. Sleep? What is sleep? 

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Because you’re a dedicated, hard-working individual, there are going to be some long nights. There may even be a few days there where you feel like you’re barely sleeping.

Advice: Resist the urge to work all-nighters. If you find that you are working, consistently, until the wee hours of dawn, talk to your supervisor about how to manage your workload better. That’s what they are there for. Your health is the most important asset. You aren’t at your best when you’re not fully rested, anyway.

7. You’ll do something “adult” and feel proud

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Whether it’s buying a car, paying off a chunk of your student loans, or just simply filing taxes, you’ll have this moment when you stop and go, “Woah. I totally just did that on my own.” That moment is the best. Seriously. Because, think about, that’s what you went to college for, to gain the knowledge you need to live a successful life as a functioning adult. Right?

Advice: Don’t be afraid of growing older. With age comes wisdom (and usually a higher paycheck!). College may be over, but you’ve got a lot of great experiences ahead of you. So go forth, graduating seniors, and conquer the world, one day at a time.

5 New Year’s Resolutions Every Young Professional Should Make

31 Dec

Ah, what a year 2013 has been. If you’re anything like the majority of the population, you’re probably looking forward to the new year, and with it, a fresh start. But instead of making the standard resolutions this year, like eat better, lose weight and save more money, try these 5 ideas: 

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1. Forget the Fear: How many things have you not done in your life because you were afraid? Whether that’s going out for a new job, telling your boss you’d like a raise, or even saying hello to someone new at a networking event, it’s time to lose the fear and just do it. Especially if that fear is a fear of failing. Those who have succeeded have done so by being courageous and taking the “risks” that others wouldn’t. In 2014, let go of fear and take a chance. 

2. Make New Friends: A lot of articles going around suggest putting down the phone and living in the now in 2014. I challenge you to take it a step further–put down your electronics and put yourself out there, meet more people, make more friends. Success in many industries, including public relations and advertising, is all about who you have in your corner. Surround yourself with people who motivate, encourage and inspire you. In 2014, make friends with people who are smarter, more successful and more motivated than you are. It will rub off.

3. Work on Your Personal Brand: We live in a #digital world, and because of that everything you do online is going to follow you IRL (in real life). How do you want your boss and future co-workers to view you? Your social media profiles is an extension of who you are–put your best foot forward and show everyone the best you possible. There used to be a thing called a diary, which no one else was meant to read. If you must get it off your chest, put it there. In 2014, clean up your social media profiles and appear more professional in your online activities. (See: “How social media can help (or hurt) you in your job search” via Forbes)

4. Find a Mentor: The most important lesson I have learned thus far in my career is that the only way to achieve maximum professional growth is to learn from someone who has already done it. Find someone already in the job that you want and study from them, ask them questions, take the good with the bad and learn from their experiences. If you’re still a student, use that student card! Kick the fear (see #1) and email someone you admire, ask them if you can take them to coffee to ask them questions about their career. In 2014, find your footing by studying someone else’s footsteps. 

5. Learn to Work Well with Others: Yes, we all hated those group projects in school. But, guess what? Group projects happen every day in real life. In fact, your career will undoubtedly be built on the ability to work well with other people. Learn how to play well with others. Observe how others work and understand how best to communicate with them. Teach yourself how to lead a group, and when to sit back and let others lead. Great leaders know how to bring the best out of those they work with. In 2014, practice collaborating with others to produce the best work you can. You cannot succeed alone. Trust me.

Lastly… HAPPY NEW YEAR! May 2014 be the best year yet.

Have others you’d add? Comment below!

How to Write a Competitive Resume

25 Aug
Source: Bob Zahn

Source: Bob Zahn

It’s that time of year again! The time when thousands of college students head back to school and start looking for their next internship opportunity; however, with so much competition it is absolutely necessary to have a killer resume.

Don’t be one of the hundreds of candidates that never make it past the elimination round. Follow my tips and the next time you send in a resume, it’ll be a winner.

Tip #1: Show off your assets. Yeah, you heard me. And no, not like that. The very first thing that goes on your resume (below your name and contact info) should be the experiences that make you valuable to the company. What is unique to you and only you are the positions you’ve held that prove you can do the job you are applying for. Not your education or your skills. Put your experiences at the top.

Here’s how your resume should go:

  • Name and contact
  • Past Experiences (See tip #2 and #3)
  • Skills (See tip #4)
  • Education

Tip #2: Please Elaborate. While it’s great that you’ve used Facebook and Twitter for client x during your last internship, so have hundreds of others. Want to really stand out? Tell the employer how you used social media. What did you use it for? For example:

  • Position: Social Media Intern
  • Responsible for managing client social media channels to drive awareness about product offerings and build relationships with industry influencers through proactive and reactive content

Elaborating on your tasks shows employers that you worked with purpose, that you understood why you were doing what you did. That is powerful, my friends.

Tip #3: Let’s see the results. You can have the most boring job in the world, but your mission in writing your resume is to dazzle the employer, impress them, show them you are valuable. Talking about the results of your past work shows employers that you made an impact and contributed to the success of the company.

Building on the last example, you could add a second bullet:

  • Position: Social Media Intern
  • Responsible for managing client social media channels to drive awareness about product offerings and build relationships with industry influencers
  • Increased client X’s followers by 20% in 6 months by interacting with prospective customers, identified through social media listening

Tip #4: Keep skills relevant to the position. The skills section in a lot of resumes tends to become a dumping spot for all the software in the world that the student knows how to use. Don’t Do That! It is likely that the job description you reviewed will have skills requirements within. This is where you reinforce the fact that you are right for the job by placing the skills you have that match the job requirements.

For example, if you’re applying for a social media position and the job description requires a knowledge of social media tools, add in the platforms you know how to use (Hootsuite, Radian6, Facebook ads, etc.). If the job requires graphic design, make sure you include you know how to use Photoshop. You get the idea.

Tip #5: Back that thing up. Writing a competitive resume also means that you need to be prepared to talk about everything you’ve included. When writing your resume, think about the things you can talk about that support what you’ve done. Ask yourself: “How does this position prove I am the BEST person for the job?” Doing this will allow you to pick the right details to include within your resume, and prepare you to talk about those details during the interview.

Bonus Tip: Don’t send the same resume to every position. Just as every job description is slightly different, so too should your resume (and cover letter) be. Always make sure that your resume matches the job description of the position you are applying to. I promise, it is apparent when you haven’t customized your resume for the position. And, of course, proof read (several times).

Now, go get those interviews! Have questions? Leave a comment below.

How to Get More Followers

10 Apr

A lot of people ask me what the key is to getting more followers on [fill in social media site here]. Surprisingly the answer is not that complicated. . .

Want more followers? Start posting great content.

I recently went to UC San Diego to see Guy Kawasaki speak about social media. Though the majority of his ideas I disagreed with (stay tuned for that blog post), what I did agree with is this: Sharing great content will help bring in new followers.

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So, what does great content look like? There are three qualities that define great content:

  1. Relevant: Content must be relevant to your target audience and their interests. For instance, if your target audience is photography enthusiasts, you should share content that will interest them.
  2. Interesting: Social media users have many different options when it comes to where and who to get their content from. Your content has to be interesting, or you’re going to lose eyes. See this awesome article title “How to Write Interesting Content for a “Boring” Topic” on Copyblogger.
  3. Timely: Social media posts perform the best when they are timely. If you/your brand becomes known for always having the most up-to-date, fresh stories, people will come to you first.

To find great content, follow relevant social media influencers, read lots of blogs and set Google Alerts for top keywords in your topic area. After a while it get’s easier!

As a note, simply putting content out into the universe will not bring in tons of followers. Conversing in one-on-one conversations with others is one of the best ways to grow your network. But great content helps.

What do you think makes “great” content?

Facebook Introduces “Graph Search”

16 Jan

(This blog originally appeared on Digitaria’s website.)

The social media world is buzzing this morning with the recent news of Facebook’s search update, Graph Search. As Facebook puts it, this is a “new way to navigate connections and make them more useful.” It’s a way to make new connections through your existing ones.

Graph Search allows users to search through a custom view of content that you and your friends have shared on Facebook. Unlike web search, Graph Search matches search phrases (such as “my friends in San Diego that like Mashable”) for results that include people, places, photos and other types of content being shared across your social connections on Facebook.

BUT what really makes this amazing is that Graph Search takes your immediate Facebook network and explodes it outward. Now users will also be able to search for “friends of friends” with common interests. With this, Facebook effectively knocks down the walls between users and their friends’ friends, and extended networks, making Facebook a much larger ecosystem of people you may not know yet, but have similar interest, likes and other common threads.

It may be difficult to visualize right now, but this is definitely also going to benefit brands and advertisers on Facebook. For brands, this opens up the possibility that their followers will have an even greater reach with shared content. For example, if one of brand X’s fans likes its page and then comments on one of its posts, that fan’s content can show up in a “friends of friends who like x” search. Instead of just reaching a fan’s immediate network, brands and advertisers now have the possibility of reach an extended network: friends of friends of fans.

Graph Search roles out to a select few in beta today. According to Facebook’s news release, the first version of Graph Search focuses on four main areas — people, photos, places, and interests:

People: “friends who live in my city,” “people from my hometown who like hiking,” “friends of friends who have been to Yosemite National Park,” “software engineers who live in San Francisco and like skiing,” “people who like things I like,” “people who like tennis and live nearby”

Photos: “photos I like,” “photos of my family,” “photos of my friends before 1999,” “photos of my friends taken in New York,” “photos of the Eiffel Tower”

Places: “restaurants in San Francisco,” “cities visited by my family,” “Indian restaurants liked by my friends from India,” “tourist attractions in Italy visited by my friends,” “restaurants in New York liked by chefs,” “countries my friends have visited”

Interests: “music my friends like,” “movies liked by people who like movies I like,” “languages my friends speak,” “strategy games played by friends of my friends,” “movies liked by people who are film directors,” “books read by CEOs”

If you’re impatient (like me) and too excited to wait for wide release, you can also join the waitlist to try out the new search.

What do you think about this new feature?

 

Reputation Management: Yelp and Apple Maps Unite

3 Oct

Unless you live in a world completely disconnected from the media, you must have heard chatter about the newest iPhone and the subsequent software update ios 6. What you may have thought much about, however, is how Apple has stepped up the importance for reputation management in social media. 

The latest iPhone software update has integrated Apple Maps with Yelp profiles. Now, when you search for a location in your Apple Maps app on your iPhone, search results are accompanies by Yelp profiles.

Yelp ratings show up in location search results on Apple Maps

The platform even allows the user to browse through Yelp reviews without ever leaving the Apple Maps app.

Choose the “Reviews” tab to check out what others are saying

Hypothetically speaking, if I am in a new town and want to find a place to get a cup of coffee, I can go into the Apple Maps app and type “coffee” into the search bar. The search results will then show me the nearest places matching that description. I click on the closest one. It has an average rating of three stars, so I decide to learn more about it by checking out customer reviews. When I land on the tab, all I see is negative comments about how poor the service is and how overpriced the coffee is. Obviously I am going to choose to go somewhere else.

To someone who hasn’t worked with brick-and-mortar brands before, it may not be apparent at first the implications of this integration. The main take-aways are:

Monitoring is necessary. This integration makes it so that ever SMB and enterprise-level business needs to dedicate some resources to monitoring its Yelp profiles for negative reviews. Companies should also work to turn those negative reviews into a positive experience by addressing customer concerns and showing that your company cares.

Reviews can impact revenue. With this further integration of social and search, negative reviews have even greater impact to upset revenue. If customers are constantly unhappy and voice concerns, others will begin to avoid your store as well. Studies have shown that 70 percent of people trust online reviews–that can be a fairly devastating decline of in-store traffic OR a fantastic increase in traffic from positive reviews.

Locations need to embrace social media. The marriage of social media and search is an inevitable shift in the way we find and interact with brands. The companies that are going to win in search are those that embrace this idea and invest time in making their locations easy to find through search/social mechanisms.

This integration of Yelp in Apple Maps is just one way that search is being impacted and changed in social. Facebook has even teased at creating its own search capabilities.

Brands need to pay attention to how their reputation is being set on various social media platforms, and actively listen  and adjust to what is being said by customers. The only way to win in this scenario is to take every review seriously and position a company as one that genuinely cares what its customers think.

If you are interested in learning more about search and social, and how brands can utilize various tools to manage their online reputation, Like this blog post and I will write a follow up! 

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