Building an online PR portfolio

24 May

Everything has gone to the web–greeting cards, ordering pizza, your classrooms–so should you!

Many employers check out your internet presence. Why not dazzle them with your tech-savvy ways with an impressive and simple online portfolio?

Don’t outdate yourself before you even get started. Build your online portfolio with these tips:

Where to begin: 

  • Establish a purpose

Whether it be to gain a more reputable online presence, show off your web skills or attract potential employers, establishing why you are building your portfolio will guide its production. Showcasing your writing samples and work experience is ideal for employment purposes.

  • Decide where to build

If you are new to HTML/CSS, it is recommended that you use to build your site. It is free and simple to use. For those more advanced, you can secure a domain name and host to use the more in-depth Both have their own pros and cons. This article can help you chose which is better for you.


  • Bio

The very first page on your site should be an introduction to who you are. This could be your cover letter, but keep in mind your site is mostly for skimming. Don’t be heavy in copy.

Include your current status (student, employed?) and what your passions are. Make your name stick by stating what is different about you, whether it be your future aspirations or unique experience.

  • Product attributes

Think of yourself as a brand: what are your selling points, what are your product attributes, those qualities or experiences that will add value to an employer. Keep these things in mind and sprinkle them throughout your portfolio site.

Portfolio pages:

  • Resume

Create a page for your resume. DO NOT include any personal information like your address or information of your references. Include a PDF of the resume as well for quick download.

  • Writing samples

It is suggested that you vary the types of samples you choose to present. For example, include an article, news release and a strategic planning project. Whatever you choose, make them the best representations of your work. It is better to have one excellent news release then to have three okay ones. Again, PDFs of these samples are helpful.

  • Clips

Now that employers know you can write, they want to know if you can actually get results. Include clips of your media hits or case studies of past campaigns–highlight the successes you have had in previous positions. PR is about getting results. Show employers you know how to get them.

  • Contact

Include links to your blog, LinkedIn, Twitter, Email, etc. so that you are easily accessible to employers who may be interested in learning more about you.

If you are still unsure, check out this slideshow about creating a PR portfolio. A lot of these principles apply to an electronic portfolio.

Include your website on all your social media profiles and business cards to drive traffic. Go get ’em!


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