Search Engine Optimization (SEO) sounds like a daunting, technical task performed only by the most daring of IT guys. Well, it’s not. It’s actually pretty simple.
SEO is a term to describe the use of keywords to, like it says, optimize your site so that search engines can match it more easily to search requests, hence bringing the website higher on search results. Some SEO guys suggest that being on the first page of Google could drive 20 times more traffic to your site than being on the second page. Crazy, huh?
By following these simple steps and great tips from business consultant Gregg Anderson you can SEO your own website.
Search engines, like Google, use complicated mathematical algorithms to determine the ranking of a site in search results. Each engine has it’s own algorithm, but for purposes of this post (and the fact that it is still the most used search engine) we’re going to look at how to optimize your site for Google.
Decide who is your target audience
- Your keywords will rely upon the audience you are trying to attract to your site and what that audience may be searching. For example, if you are a seafood restaurant in San Diego, you may choose existing customers, tourists or locals as your target audience. Tourists will be searching more generic keywords such as “San Diego seafood restaurant” rather than the name of your place.
Research possible keywords with Google AdWords
- Google Business Solution’s AdWords has an awesome, FREE tool for researching keywords. When logged into your Google AdWords account, click on the Reporting and Tools tab and go to the “Keyword tool.” Think of a few keywords that may be possibilities. Type them into the Word or Phrase box, one per line and click search.
Analyze keyword results
- The search will show all of your chosen keywords and all keywords that people search that may be related to yours. There are three columns in this report:
- Competition: This tells you what percentage of websites are using this keyword. The higher the competition, the more competition there is for high result placement in that search.
- Global Monthly Searches: The number in this column represents the number of searches world-wide that are conducted by people each month using that keyword.
- Local Monthly Searches: Like the column above, this is the number of searches locally conducted in one month using that keyword.
- You want 10-15 keywords that are:
- Relevant to your website (Don’t try to trick the Google spiders or they’ll kick you out)
- As specific as possible (Should be as close to topic of your site as possible)
- The lowest in competition of the relevant, specific keyword choices (this way you have less competition for those first page results)
- Yet, your keywords need to be highly searched locally, for local companies, or globally, for websites that have a lot of international business
- Finding the right keywords is kind of a matching game. They need to be a combination of all these criteria in order for them to be effective. You will want to play with as many keywords as possible to find the most effective combinations possible, which means that, yes, SEO takes a lot of time to do well.
- In the websites HTML, you will insert your keywords in the <meta tag= “keywords” content=” Keyword, Keyword, Keyword” />
With a little bit of research and following these steps/tips from Gregg Anderson, you could get your website on the first page of Google search results, and drive traffic to your site.
About Gregg Anderson:
Gregg Anderson is a student at San Diego State University majoring in business administration with a specialization in entrepreneurship. He has extensive military and college internship experiences and created his own company in August 2010.
Gregg is currently performing search engine optimization services for several of his clients over the summer, a process he learned through a recent internship at the Entrepreneurship Managament Center at San Diego State University.
Contact Gregg at Gregg.J.Anderson@gmail.com
About Anderson Strategic Business Consulting:
Anderson Strategic Business Consulting helps small to medium-sized businesses with a variety of business projects and hires SDSU students to complete them. It’s a win-win: college students get experience and businesses accomplish valuable projects at a considerably lower cost.