Now that you know how to implement SEO from the previous post, you should know how to track and measure your website with Google Analytics.
It will take more than one post to go over all of the individual aspects of Google Analytics. In my next few posts I will get more in depth with the Google Analytics program. For this post I will explain how to set up analytics on websites and blogs.
Google Analytics is one of the easiest ways to find out what’s going on with your site. It allows you to track unique views, see what people are looking at the most, find out what search keywords are pulling up your site, and much, MUCH more.
To start, This is how to implement Google Analytics:
Step 1: Sign up for Google Analytics
On the sign in page for Google Analytics, you will use your gmail account to sign up. If you do not have a gmail account, you will need to create one. Once you are signed in you will create a website profile.
Step 2: Website Profile
For your first site, you will choose “Add a profile for a new domain.” Simply fill out the form and submit. Note that you only need the URL for the homepage. Google Analytics will give you statistics for each page when it is implemented.
Step 3: Grab the code
Once you input your website URL, Google Analytics will generate a tracking code for you on the next page. Copy this code so that you can paste it into your website’s HTML
Step 4: Paste tracking code into HTML (Does not work on WordPress.com sites)
Paste the Google Analytics tracking code into your websites HTML just before the closing </head> tag. This will allow Google to pick up visits as soon as the page is opened.
Because WordPress.com does not allow for HTML manipulation, and they have no implemented any kind of program as of yet, Google Analytics can not be installed into those blogs.
Step 5: Check status
After about a day or so, Google Analytics will be able to start tracking your website. You can check the status of your tracking code by logging into your google analytics account and looking at your website profiles. If the tracking code has not been picked up by analytics there will be a yellow triangle with an exclamation point, like the one above. If this occurs, grab the code and try again.
If Google Analytics has picked up the code there will be a green check mark. Congratulations, you’re ready to go!