How to measure your SEO success with Google Analytics:
Effective Search Engine Optimization is a process of trial and error. The initial keyword research using Google Adwords will help with driving traffic to your site, but sometimes the keywords that drive the most traffic to our site are the ones we least expected, as well as sites directing traffic.
On the Google Analytics dashboard, in the left hand corner, is a menu of tools.
To analyze the effectiveness of your SEO, click on “Traffic Sources.” This will show the analytics for website traffic sources and keywords.
When looking at the success of an SEO campaign, you would want to see that a significant portion of your traffic is coming from search engines. While having a good portion of direct traffic is good, it means that the majority of visits are coming from people who know your site. SEO is a great way to drive traffic from people who do not know of your site, which is probably the majority of the market share.
Google Analytics also breaks it down further to show the top sources of traffic by number of visits to your site. This is a great analytic to figure out where people are finding you in case you have ad campaigns going, or are thinking about beginning a campaign.
Google Analytics also shows you exactly which search keywords are driving traffic to your website. These may or may not be the keywords that you have implemented in your SEO campaign, that is why it is so important to keep an eye on these metrics.
If keywords are pulling up your site that you have not implemented in your metatags then you will want to edit your tags to drive even more traffic to your site.
For the next few posts I will be examining the different ways in which you can use Google Analytics to monitor the success of your site. Check back in for more later.