Google Analytics: Tracking SEO Success

27 Jun

After conducting your SEO research for the best search keywords and implementing them in your site, track the success of your keywords by using Google Analytics.

How to measure your SEO success with Google Analytics:

Effective Search Engine Optimization is a process of trial and error. The initial keyword research using Google Adwords will help with driving traffic to your site, but sometimes the keywords that drive the most traffic to our site are the ones we least expected, as well as sites directing traffic.

Measuring success

On the Google Analytics dashboard, in the left hand corner, is a menu of tools. 

To analyze the effectiveness of your SEO, click on “Traffic Sources.” This will show the analytics for website traffic sources and keywords.

Traffic Sources

When looking at the success of an SEO campaign, you would want to see that a significant portion of your traffic is coming from search engines. While having a good portion of direct traffic is good, it means that the majority of visits are coming from people who know your site. SEO is a great way to drive  traffic from people who do not know of your site, which is probably the majority of the market share.

Google Analytics also breaks it down further to show the top sources of traffic by number of visits to your site. This is a great analytic to figure out where people are finding you in case you have ad campaigns going, or are thinking about beginning a campaign.

Keywords

Google Analytics also shows you exactly which search keywords are driving traffic to your website. These may or may not be the keywords that you have implemented in your SEO campaign, that is why it is so important to keep an eye on these metrics.

If keywords are pulling up your site that you have not implemented in your metatags then you will want to edit your tags to drive even more traffic to your site.

In this case, the highest yielding keyword is the website’s URL. This could indicate that people are learning about you from your various campaigns or from word of mouth referrals.
The next keyword in the chart above is one that was not implemented in the keyword meta tag, but it is driving 10% of the traffic to the site. Depending on the websites goals and target market this may be a keyword to implement.
In any case, you will want to examine the effectiveness of your keywords by using this metric, and readjust accordingly.

Learning more

For the next few posts I will be examining the different ways in which you can use Google Analytics to monitor the success of your site. Check back in for more later.

If you have any questions, feel free to comment below!

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