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5 New Year’s Resolutions Every Young Professional Should Make

31 Dec

Ah, what a year 2013 has been. If you’re anything like the majority of the population, you’re probably looking forward to the new year, and with it, a fresh start. But instead of making the standard resolutions this year, like eat better, lose weight and save more money, try these 5 ideas: 

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1. Forget the Fear: How many things have you not done in your life because you were afraid? Whether that’s going out for a new job, telling your boss you’d like a raise, or even saying hello to someone new at a networking event, it’s time to lose the fear and just do it. Especially if that fear is a fear of failing. Those who have succeeded have done so by being courageous and taking the “risks” that others wouldn’t. In 2014, let go of fear and take a chance. 

2. Make New Friends: A lot of articles going around suggest putting down the phone and living in the now in 2014. I challenge you to take it a step further–put down your electronics and put yourself out there, meet more people, make more friends. Success in many industries, including public relations and advertising, is all about who you have in your corner. Surround yourself with people who motivate, encourage and inspire you. In 2014, make friends with people who are smarter, more successful and more motivated than you are. It will rub off.

3. Work on Your Personal Brand: We live in a #digital world, and because of that everything you do online is going to follow you IRL (in real life). How do you want your boss and future co-workers to view you? Your social media profiles is an extension of who you are–put your best foot forward and show everyone the best you possible. There used to be a thing called a diary, which no one else was meant to read. If you must get it off your chest, put it there. In 2014, clean up your social media profiles and appear more professional in your online activities. (See: “How social media can help (or hurt) you in your job search” via Forbes)

4. Find a Mentor: The most important lesson I have learned thus far in my career is that the only way to achieve maximum professional growth is to learn from someone who has already done it. Find someone already in the job that you want and study from them, ask them questions, take the good with the bad and learn from their experiences. If you’re still a student, use that student card! Kick the fear (see #1) and email someone you admire, ask them if you can take them to coffee to ask them questions about their career. In 2014, find your footing by studying someone else’s footsteps. 

5. Learn to Work Well with Others: Yes, we all hated those group projects in school. But, guess what? Group projects happen every day in real life. In fact, your career will undoubtedly be built on the ability to work well with other people. Learn how to play well with others. Observe how others work and understand how best to communicate with them. Teach yourself how to lead a group, and when to sit back and let others lead. Great leaders know how to bring the best out of those they work with. In 2014, practice collaborating with others to produce the best work you can. You cannot succeed alone. Trust me.

Lastly… HAPPY NEW YEAR! May 2014 be the best year yet.

Have others you’d add? Comment below!

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Why PR students should study abroad

13 Nov

As students, we often find ourselves making all kinds of excuses to not study abroad: “It’s too expensive” and “It won’t fit into my degree plan” are just a few of those myths circulating the university world. (Rest assured, money can be found, and you will find a way to make it fit.)

The past six months, I have been studying journalism at La Trobe University in Melbourne, Australia. Like many others, I had never thought about going abroad as a practical venture–until, that is, I spoke to several PR professionals about doing it. Those who hadn’t gone wish that they had; those who had gone told me it would be the most amazing experience of my life. Well, they were definitely right, but now having been abroad as a PR student, I think EVERY PR student should do it.

See things like a giant clam in the Great Barrier Reef

Top 5 reasons why PR students should study abroad:

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Google Analytics: Tracking SEO Success

27 Jun

After conducting your SEO research for the best search keywords and implementing them in your site, track the success of your keywords by using Google Analytics.

How to measure your SEO success with Google Analytics:

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Google Analytics: Implementation

27 Jun

Now that you know how to implement SEO from the previous post, you should know how to track and measure your website with Google Analytics.

It will take more than one post to go over all of the individual aspects of Google Analytics. In my next few posts I will get more in depth with the Google Analytics program. For this post I will explain how to set up analytics on websites and blogs.

Follow these steps to get analytics on your website or blog:

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Building an online PR portfolio

24 May

Everything has gone to the web–greeting cards, ordering pizza, your classrooms–so should you!

Many employers check out your internet presence. Why not dazzle them with your tech-savvy ways with an impressive and simple online portfolio?

Don’t outdate yourself before you even get started. Build your online portfolio with these tips:

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The Power of the Facebook “Like”

27 Apr

Oh, Facebook. It seems these days that every person and every business has a Facebook page. With that kind of competition, companies have had to get creative for you, the consumer, to notice their brands. Big companies have been spending big bucks to build fancy Facebook pages that will entice consumers to “like.” Why?

Because they know the power of the Facebook “like.”

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Pitch:ology

20 Apr

No matter what business you are in, giving professional PowerPoint presentations is part of the job. Excellent presentations can help a firm communicate their pitch effectively and bring in clients. On the flip side, very bad presentations can kill a firm’s chances of ever getting hired, especially by big companies.

By following these easy tips from CMO Johnny Chan of the San Diego digital marketing consultancy firm eBoost Consulting, your pitch will impress and win the business of your next client.

Pitch:ology


There are three things that you need to do in order to produce an excellent pitch:

  1. Craft a compelling message
  2. Enhance with compelling visuals
  3. Deliver with impact

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