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Hard Work Pays Off: A lesson in work ethic and finding balance

6 Aug

I thought I would take a break from social media and public relations today to offer up a mantra that has kept me going these past few years–“Hard work pays off.”

When I began working two jobs for a total of 40+ hours a week this summer, many people told me to take it easy, “You work too hard,” they told me. Maybe its just the old-school work ethic instilled in me by my hard-working parents, or maybe I am simply an idealist, but whenever someone says that I am working too hard, I have to shake my head. “No,” I say, “I am not working hard enough.”

Thousands of college students graduate each spring, looking for a way into the workforce. The reality is, less than half of them will actually find jobs right out of college, and many others will be forced to take internships before they can find full-time employment. Receiving a college degree no longer guarantees that you will find employment–those days are long gone.

In order to find a good job today, we need to work harder than ever before to get good experience and make those crucial network connections while still in school. We need to have more than one internship on our resume, prove to our employers that we can handle anything they throw at us and stand out from other applicants by demonstrating ability and dedication to succeed in the workforce.

So, what does it take to “work hard” and still have a life?

  • Discipline: The ability to delegate time to multiple tasks is very important in public relations and marketing. If you are working at a firm, you will sometimes be responsible for more than four or five clients at one time, which means you need to figure out how to accomplish everything asked of you by your deadlines.
  • Understanding your limits and how you work: Knowing when to give yourself a break and call it a night is important to the quality of work
  • Saying ‘Yes’ more often than not. The way I see it, saying ‘no’ to your employes is a luxury. You have to put in your time and pay your dues before you can even think that word. This means that sometimes weekends need to be sacrificed when clients move up deadlines.
  • Above all, Balance: If you value the personal relationships in your life, you will need to understand how to balance your work load with your personal life. Sometimes it can be tricky, and I can personally attest to the fact that it is not always easy, but it is extremely necessary.  Remember to take a weekend off once in a while, see your family, hang out with your friends, spend some quality time with your significant other. The way I see it, success means nothing if you don’t have people in your life to share it with.

When things get tough and you feel you are running out of steam, stop. Take a breath. And remind yourself, “Hard work DOES pay off.”

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Advice for journalists from ABC reporter Kerri Ritchie (Australia)

3 Oct

Though Australian Broadcast Corporation reporter Kerri Ritchie works out of Melbourne, her advice is absolutely universal.

If you’re an aspiring journalist, this is a must read. 

(This article was originally written for and published by upstart Magazine, an Australian publication for emerging journalists.)

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Blame the publicist, not the press release

8 Sep

There has been some talk recently that public relations professionals are single-handedly killing PR. It’s not the press release itself that is getting on journalists’ nerves, it’s how publicists are writing it.

click to see full comic

How to resurrect the press release and earn the credibility all publicists need:

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Google +: The missing link?

30 Jun

The Google+ launch has the social media community in a frenzy! An enormous demand prompted the lucky invitees of the new social media program to open the flood gates on invites, which was eventually suspended by Google. Everyone wants in (including me) and here is why:

Is Google+ the Missing Link in social media?

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Google Analytics: Tracking SEO Success

27 Jun

After conducting your SEO research for the best search keywords and implementing them in your site, track the success of your keywords by using Google Analytics.

How to measure your SEO success with Google Analytics:

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Google Analytics: Implementation

27 Jun

Now that you know how to implement SEO from the previous post, you should know how to track and measure your website with Google Analytics.

It will take more than one post to go over all of the individual aspects of Google Analytics. In my next few posts I will get more in depth with the Google Analytics program. For this post I will explain how to set up analytics on websites and blogs.

Follow these steps to get analytics on your website or blog:

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Building an online PR portfolio

24 May

Everything has gone to the web–greeting cards, ordering pizza, your classrooms–so should you!

Many employers check out your internet presence. Why not dazzle them with your tech-savvy ways with an impressive and simple online portfolio?

Don’t outdate yourself before you even get started. Build your online portfolio with these tips:

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