Tag Archives: social media

Complete Guide to Social Media Image Sizes [Infographic]

20 Oct

“Design is the new basis of competition.” – Eric Ries, Lean Startup

As social media managers, we know the importance of a brand’s appearance across its digital landscape. A consistent brand image from one digital property to the next is crucial to mapping out a smooth user experience across multiple platforms and building strong brand recognition.

But, that’s not always as easy at is sounds, especially when you have to create a different asset for all the social media platform’s utilizing different creative sizes.

I cannot count how many times I have Googled “LinkedIn Header Image Size” or “Google+ Avatar dimensions” when setting up a new property for a client– now I don’t have to anymore!

My friends over at Digital Telepathy, a super cool UX design firm in San Diego, recently published this awesome infographic below that lays out all of the most current graphic/image size dimensions for the most popular social media sites.

Check it out below!

(P.s. If you want to embed this on your blog, grab the embed code here.

A Complete Guide to Social Media Images [INFOGRAPHIC]

Embedded from: digital-telepathy

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Social Media Mistakes Your Company Is Making

1 Jul

Companies know that in order to do marketing right, it has to be social. Huge companies like Coca Cola and tiny companies like your local mom and pop are all on social. But are they all doing it right? Not really. Better question: Is your company doing it right? If your company isn’t doing the following, it may be time for a social media strategy overhaul:

1. It’s Called Social for a Reason. Many brands are “active” on social, but few of them are really using it correctly. Social media is not a broadcast station. If your company is just posting without communication, it’s doing social all wrong. Social media is an open door between brand and stakeholder, a two-way communication tool. The true value of the medium is having the ability to speak directly to the customer, taking them from casual buyer to brand advocate. Engage with people, assign a community manager to your profiles to monitor conversations.

Caution: If your company isn’t ready to hear what stakeholders have to say about it, your not ready for social. Don’t believe me? Just ask Chapstick.

2. New + Traditional = Perfect. Simply creating a social media profile does not bring the likes/followers to you. I often have to explain to people that if they want their Facebook followers to jump from 10 to 1,000 in a month, they need to take the marketing offline (or invest in advertising). Use traditional forms of marketing to draw traffic to your social media profiles. Advertising should include a hashtag and Twitter handle or a Facebook page URL. Use those marketing dollars offline to get customers to engage online. Take for instance Petflow.com’s campaign that encourages customers to go to Facebook and share photos of their pets. The company uses its packaging to create awareness about their social media presence, and then follow up with a call to action to entice customers to act. From the looks of it, it has been a pretty successful campaign.

3. Combine with PR.  Think of social media as the gateway to all of the world’s influencers. Whether your company’s focus is in consumer goods or B2B, there are journalists, bloggers and business owners/ industry leaders who are actively influencing people on social media. Engage with the influencers of the world for an RT, mention, Facebook post shout out, re-pin, etc. to boost your company’s rapport and reputation.

Likewise, thought leadership is a great way to position your company as an expert in your space. Publish blog articles about thought provoking topics and new ideas. Ask influencers engaging questions to get people really talking about topics in your respective industry. These things combined with the #4 below are extremely effective in social.

4. Everything with a message.  While some brands are just broadcasting their marketing message, others are engaging quite a lot, but are not including a message in their conversations at all. A company must find a happy medium with these. Every single post, tweet, video or pin that your company publishes on its social media profiles should be informed by branding and messaging. Brand messaging combined with lifestyle and related topics creates a genuine yet targeted marketing approach in social media. Create a set of key messages for your brand and ensure that they are subtly weaved through every piece of content that is published. Emphasis on the subtle. (Reread #1 if you don’t understand).

If your company keeps these four things in mind it will be a lot more effective in marketing on social media. It may even see an ROI.

Samantha Afetian is a senior at San Diego State University graduating this December with a bachelor’s degree in journalism with an emphasis in public relations. She can be contacted at @SamAfetian or SamAfetian at gmail.com. Find out more at www.samanthaafetian.com.

Internet Reacts to Death of Joe Paterno

22 Jan

This morning, Twitter reacted for the second time to the news that Joe Paterno had died at age 85.

Last night, after the PSU student news website Onward State ran a tweet announcing Paterno’s death, thousands of of tweets appeared with a mixture of condolensces, confusion and refusal to run with the story until it was confirmed; however, this was not the case for a few publications, like CBS Sports. CBS ran the story of Paterno’s death last night without confirming the facts with a reliable source.

CBS and Onward State quickly retracted the story, but the editor of the PSU publication resigned. (Read more about what went wrong here.)

On Sunday morning, Joe Paterno had actually passed away, sending new waves of condolensces through the internet.

Moral of the story: CHECK YOUR FACTS.

In this age of viral media, any news you post online can travel unthinkably fast. While it’s always the goal to be the first one, you never want to be the wrong one. Make sure that you can confirm the news with a reliable source, and if you want to get it first without checking, you better make it clear that this is not a known fact.

The editor of Onward State had to learn this the hard way. But if you just remember to follow the basic rules of journalism, you can keep clear of the entire mess. As for CBS Sports, they should have known better and that definitely hurt their credibility.

RIP Joe Paterno.

Google +: The missing link?

30 Jun

The Google+ launch has the social media community in a frenzy! An enormous demand prompted the lucky invitees of the new social media program to open the flood gates on invites, which was eventually suspended by Google. Everyone wants in (including me) and here is why:

Is Google+ the Missing Link in social media?

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Building an online PR portfolio

24 May

Everything has gone to the web–greeting cards, ordering pizza, your classrooms–so should you!

Many employers check out your internet presence. Why not dazzle them with your tech-savvy ways with an impressive and simple online portfolio?

Don’t outdate yourself before you even get started. Build your online portfolio with these tips:

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The Power of the Facebook “Like”

27 Apr

Oh, Facebook. It seems these days that every person and every business has a Facebook page. With that kind of competition, companies have had to get creative for you, the consumer, to notice their brands. Big companies have been spending big bucks to build fancy Facebook pages that will entice consumers to “like.” Why?

Because they know the power of the Facebook “like.”

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