Search Engine Optimization (SEO) sounds like a daunting, technical task performed only by the most daring of IT guys. Well, it’s not. It’s actually pretty simple.
SEO is a term to describe the use of keywords to, like it says, optimize your site so that search engines can match it more easily to search requests, hence bringing the website higher on search results. Some SEO guys suggest that being on the first page of Google could drive 20 times more traffic to your site than being on the second page. Crazy, huh?